Your Expert Social Media Management Agency
We help you succeed online with proven social media marketing methods.
We help you succeed online with proven social media marketing methods.
Get A Free Performance Audit
Drive Organic Growth
With Smarter Social Media Marketing Solutions
Social media marketing differs from long-form blog writing or paid ads by placing the focus on authentic engagement, brand awareness, and community building. It involves consistent posting on multiple platforms for regular interactions with your target audience. Many companies rely on an in-house marketing team or a social media management agency to stay on top of trends and share relevant content with current and potential clients.
Benefits of social media marketing include:
- Reaching your target audience
- Building your brand’s credibility
- Monitoring your competition
Social media marketing can also help you create buzz and increase awareness about your company’s service lines or products.
Social Media Strategy Basics
Promote Your Company Story and News on the Right Platform
Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.
Statistics show that the global population of social media users has risen to 5.24 billion, equating to nearly 64% of the total global population.
Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.
As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness. Many social media marketing consultants, however, enter the digital and social media marketing realm without fully understanding what is social media marketing and its demands. Don’t make the same mistake.
Our social media marketing specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing services to help you get started with your campaign. Read on and learn what is social media marketing and how to market on social media straight from Thrive’s social media marketing experts.
Within the first two
years with Coalition:
What Is Social Media Marketing?
Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, X (formerly Twitter), LinkedIn and Pinterest, to establish brand recognition, capture customers’ attention and connect brands with a broader, more diverse audience segment. Social media marketing services for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement.
A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.
Turn scrolls into clicks into into customers with results-driven social media marketing services.
Our social media marketing company helps brands grow their online presence through platform-specific strategies and targeted social media content services. Whether you’re aiming to build an online community or drive direct sales, our social media marketing experts develop campaigns that align with your goals.
Partner with our social media creative agency and let’s turn social media into your most valuable growth tool.
Digital Marketing vs. Social Media Marketing:
What’s the Difference?
Promote Your Company Story and News on the Right Platform
Many people use digital and social media marketing interchangeably. They believe that implementing various B2B social media marketing methods alone qualifies as digital marketing. However, social media marketing is only a fraction of the bigger picture.
Let’s look at the difference between digital marketing vs. social media marketing services to better understand how you can leverage these marketing tactics to your advantage.
Digital marketing is an all-encompassing term that uses online and offline digital marketing tactics to promote products and services and increase profitability.
Digital marketing involves various internet marketing tactics and channels, including:
- Search engine optimization (SEO)
- Social media marketing
- Pay-per-click advertising
- eCommerce optimization
- Email marketing
- Amazon advertising
Social media marketing, on the other hand, is one of the many components of digital marketing. It leverages various social media platforms, such as Snapchat, TikTok and YouTube, to introduce a brand, grab people’s attention and engage with prospects and customers. Social media digital marketing involves collaborating with industry influencers, posting fresh, unique content and adopting various marketing trends to convince people to take action.
Compared to other types of digital marketing, B2B social media marketing provides quicker campaign results. However, social media marketing alone is not enough. As digital marketing experts, we highly recommend you explore other internet marketing tactics that go hand-in-hand with your social media campaign to achieve sustainable, long-term success.
Not sure where to start? Get in touch with our SMM agency and one of our social media marketing experts will walk you through your best options.
Are Social Media and Digital Marketing
Essential to Business?
Yes. Digital and social media marketing are critical components of online success. Although digital and social media marketing strategies vary, these marketing tactics share the same goals:Â to boost brand awareness and drive more revenue.
Social media digital marketing allows you to showcase your brand to potential customers at exactly the moment they are ready to convert. More importantly, combined digital and social media marketing efforts enable you to maximize available customer touchpoints and conversion opportunities.
Remember, digital success is not a matter of choosing between digital marketing vs. social media marketing but combining the right marketing tactics to convey your brand message. Having both digital and social media marketing strategies is critical to finding the right customers and enhancing your online presence. The key is to ensure your social media digital marketing techniques match your objectives.
Our social media company is committed to helping you find your best path forward. Schedule a consultation with our social media marketing expert team and let’s talk about the social media marketing service that suits your specific business needs.
Contact our social media consultancy firm today.
What Are the Benefits of Social Media Marketing
Social media marketing services have numerous advantages for startups and established brands. With the right social media marketing plan and campaign monitoring system, social media content marketing can lead to increased search traffic, better SEO, healthier customer engagement and improved brand loyalty.
Still on the fence about investing in social media marketing services? Here are the key benefits of social media marketing to facilitate your decision-making process:
Better Online Exposure
Social media marketing is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn and Instagram can dynamically increase exposure and interest in your company. With an effective social media content marketing strategy, you generate more engagements and social signals, such as likes and shares, that allow you to interact with a broader online community.
High Search Rankings
Search engines like Google and Bing now integrate updates, Tweets, profiles and comments into their results pages, recognizing the importance of social interaction. The more people share your content across social media channels, the more traffic they send to your website, and therefore, the better your search rankings. Our social media promotion services involve creating shareable content that resonates with your target audience. We craft engaging, informative content that positions your brand as an industry authority.
Specific Audience Targeting
No matter how valuable and engaging your content, it won’t generate conversions if it doesn’t reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location and online activities, among other metrics. Our SMM agency’s social media marketing experts determine and analyze your niche market to understand your target customers’ online behavior and craft relevant content and ads that address their needs.
Improved Customer Reach
A Global Web Index study shows that approximately 54% of online users utilize social media platforms for product research. Furthermore, 49% of consumers depend on recommendations from social media influencers when looking for brands. With a robust social media marketing strategy, you can boost your brand awareness and position your company in front of the right customers. Our social media marketing company analyzes user behavior data to ensure our social media branding services generate the highest engagement and conversion rates.
Complete Brand Control
Social media marketing packages are tailored to your specific needs and financial capacity. This means you have complete control over your branding, budget and social media content marketing strategy. Learning how to use social media for marketing enables you to create and maintain an image that appeals to your target audience and ensure your B2B social media marketing game is always on point. Beyond tactical control, our social marketing agency’s collaborative approach ensures your brand voice remains authentic and consistent.
Enhanced Customer Trust
Understanding how to use social media for marketing allows you to build a thought leadership brand and create deep, meaningful connections with your followers. Our social media marketing agency shares valuable content and engages in online conversations about your company to keep a pulse on your target market. We also use social media video marketing to showcase your client testimonials, case studies and other content that proves your brand’s validity. These social media marketing solutions are crucial in building intimate relationships with your followers.
Multiple Marketing Options
Besides Facebook, YouTube, LinkedIn and Instagram social media marketing, there are other social media marketing methods you can use to promote your business. These include WhatsApp, Messenger, WeChat, Tumblr and Snapchat social media marketing. Our social media marketing company performs in-depth business reviews, audience analysis and competitor benchmarking to determine the most appropriate and profitable social media marketing platforms and techniques for your business.
Increased Profitability
Social media marketing for small businesses and large enterprises is a cost-effective way to reach your ideal clients without spending a hefty amount of money. Various social media platforms allow you to showcase your products and services at a low cost. Additionally, one of the key benefits of social media marketing service is that it helps you reach an unlimited number of prospects across locations without doing additional work or incurring more expenses.
Marketing through social media is one of the best ways to humanize your brand and provide customers with an insider’s view of what’s going on in your company. Capitalize on Thrive’s social media marketing services and get more people to advocate for your brand!
Contact our social media marketing firm now to learn more about how to use social media for marketing. Our social media company experts are more than happy to answer any questions you may have about social media content creation services and other social media marketing packages we offer.
Begin your social media strategy campaign today.
How To Market on Social Media
Establish Your Business as a Topical Authority and Industry Leader
Are you struggling to get the best results from your social media marketing strategy? Not seeing results with your current social media marketing agency services?
Becoming a thought leader does not happen overnight. However, with creative social media marketing ideas and a data-driven social media marketing business approach, you can position your brand as an expert in your respective field in no time.
From choosing the right social media channels and customizing social media marketing packages to developing your social media content marketing strategy, every step is crucial to creating a successful social media marketing business campaign.
Ready to begin marketing through social media? Book your social media marketing consulting appointment with Thrive today.
Our social media marketing firm has put together the best practices to promote your business across online platforms effectively. Follow these social media marketing tips from Thrive’s expert social media marketing consultants:
- Conduct extensive market research
- Identify the appropriate social media marketing platforms
- Analyze your audience behavior
- Craft engaging content
- Engage with your followers
- Run targeted social media advertisements
- Combine your marketing channels
- Partner with industry influencers
- Optimize your social media pages
- Ensure brand consistency across platforms
- Conduct A/B tests of your ad campaigns
- Analyze campaign results
- Optimize your social media campaigns based on analytics
- Work without a social media marketing plan
- Rely on outdated social media branding services
- Copy competitors’ social media marketing ideas that do not match your branding
- Oversell your products and services
- Measure the wrong metrics
- Treat all social media marketing channels the same
- Rely too much on automation
- Buy followers
- Use irrelevant hashtags
- Keep silent on comment sections and threads
- Cross-post on your social media accounts
- Invest in social media promotion services that don’t deliver measurable results
These B2B social media marketing processes are centered on improving your business’s social media presence and achieving your brand goals.
Let our social media promotion agency help you develop and implement a robust social media marketing business plan. Schedule a consultation with one of our social media marketing specialists and let’s turn your social media marketing ideas into a comprehensive strategy!
Social Media Management
Drive Your Customer Engagement and Brand Loyalty
Social media has created an unprecedented opportunity for businesses to engage directly with customers and gather valuable insights for brand development. With a strong value proposition and inventive social media marketing tips implemented properly, you can reach more customers online and maintain a positive online reputation — social media management allows you to do just that.
What Is Social Media Management?
Drive Your Customer Engagement and Brand Loyalty
Social media management is an aspect of social media marketing services that involves creating, scheduling and evaluating content posted across social media platforms. Social media marketing companies leverage various social media management tools and platforms, such as Hootsuite and Onlypult, to monitor your social media presence and bulk-schedule online posts.
Given the growing population of consumers who encounter new brands every day via social media platforms, social media management is imperative to stay ahead of the curve. Social media management, led by an expert social media promotion agency, allows you to:
- Establish a unified brand
- Take control of your online community
- Cut down business expenses
- Track your campaign development
- Build up your customer relations
- Increase your audience reach
At Thrive, we understand that social media management is an ongoing process. That is why our social media posting services team stays abreast of the latest trends and market developments to unlock your brand’s full potential. Our social media marketing consultants utilize the latest technologies to manage your social media accounts, implement data-driven social media content creation services and configure your campaign management processes to meet your specific needs and audience demands.
Stay on top of the evolving social media landscape and generate more business. Call us now and let’s get started with your social media management campaign!
Social Media Advertising
Boost Your Marketing Game to the Next Level
For many companies, organic reach is declining. While some of your content might acquire high engagement rates, other posts might go completely unnoticed by your target audience. Furthermore, social media algorithm updates have made it more challenging to achieve success through organic social media marketing tactics alone.
Not seeing the results you want with your Facebook or Pinterest social media marketing campaign? Fuel your marketing efforts and bring consistent sales from day one with social media advertising services.
What Is Social Media Advertising and
Why Is It Important?
Social media advertising is also known as social media targeting. Social media advertising services involve placing ads on social media platforms to boost your branding and elicit a response from your audience. This response could be to inquire about your products or services, purchase your brand offerings or visit your landing page.
Unlike organic social media marketing, social media advertising focuses on reaching highly targeted audience segments to increase your return on investment (ROI).
Social media advertising positions your brand in front of the right customers at the right time and on the right platform. This social media digital marketing method is vital if you want to reach new, specific demographics fast.
Thrive offers social media consulting services to help you decide whether advertising is the best move for your brand. Let’s talk about your next social media posting service.
Social media advertising positions your brand in front of the right customers at the right time and platform. This social media digital marketing method is vital if you want to reach new, specific demographics fast.
Best Uses of Social Media Advertising
As more and more brands are getting on board with social media advertising, you must understand how to use social media for marketing and advertising to expand your conversion opportunities. To clue you in on how social media advertising works, our social media marketing firm enumerates the primary purposes of social media ads:
- 1. Introduce your brand.
- 2Â Promote your products and services.
- 3. Bring attention to your special brand offerings, such as promos and events.
- 4. Retarget already interested prospects.
- 5. Send online followers to your website.
Above all, the ultimate goal of social media advertising is to generate new clients and increase your online revenue. Discover the best platforms to invest your ad money and grow your sales. Get in touch with our social media video marketing team today.
Social Media Brand Management
Connect With Your Target Audience Across Your Social Platforms
The social media marketing realm is changing fast and brand building has become even more complicated for several B2C social media marketing companies. Today, only a few brands are able to generate meaningful consumer interest online due to poor social media brand management and social media posting services. Don’t let this be the case for your company.
Social media brand management is all about consistently implementing the right techniques to present your business and engage with your audience on social media platforms.
What are your top social media marketing goals? What social media marketing tips do you follow? Who are your target customers? Knowing the answers to these questions is crucial to creating your online identity and getting your brand the attention it deserves.
At Thrive Internet Marketing Agency, we offer custom social media brand management services based on your crowd culture and brand image. Crowd culture or cultural branding pertains to the shared cultural perspective of your target audience. Our social media marketing company determines your crowd culture to identify the best possible way to introduce your brand and connect with your audience.Â
Our social media marketing consulting experts:
- Perform in-depth social media audits
- Establish your unique brand voice
- Ensure your brand logos, images and social media posts align with your branding guidelines
- Adopt your brand tone in crafting content and responding to online discussions
- Participate in social discussions
- Measure the impact of your social media content services and branding efforts
- Develop your marketing persona
Let us help you build a positive brand identity and turn more customers into brand advocates. Reach out to one of our Instagram social media marketing consultants to get a free quote on your project.
Build a community of loyal customers and zoom past the competition.
Our SEO Marketing Process
When you become a Coalition client, we’ll immediately begin analyzing your website, products, business, and industry. We want to know everything we can about all of it, good and bad. This is an important first step that helps our SEO team prepare for keyword research, link building, and outreach. We also use this information to help craft custom SEO pricing and strategies.
After learning everything we can about both your business and your competition, we create both short- and long-term strategies. These include carefully constructed plans for keywords, copy, link building, outreach, and any other services you’ve chosen, such as PPC, email, and social media marketing. Once everything is laid out, it’s time for our specialized teams to get to work.
Now that our SEO company teams have a strategy, they can begin working on their specific tasks. Our copy team will create and optimize engaging copy using your keywords, branding, and tone. Our developers will crawl your site to find any duplicate copy, missing page elements, or other problems that can lower your rankings. Our link building team will reach out to websites with the most relevant domain authority and secure backlinks. And our marketing team will source and secure the most popular bloggers, influencers, and creators for product reviews.
When you start with us, you are assigned your own team of specialists who will work with you throughout the entire process. Your Digital Producers will be your immediate point of contact and they will also schedule alignment calls on a bi-weekly basis. These calls will include updates on our progress, any questions we may have for you, and our plans for the next stage. This will also be a great opportunity for you to discuss feedback and any sales, stock changes, or events you have coming up.
As an SEO services company, we want you to know exactly what’s going on at all times. That’s why we use high-end software like ScoreTask to track everything we do in-house, multiple analytics tools to track every movement on your website, and Basecamp for real-time document sharing and communication. We also send you frequent reports on your metrics so you can see what we’ve done and how it’s impacted your bottom line.
Once we’ve implemented our SEO strategy for your business, you will start seeing changes in your traffic, conversions, and revenue. Those changes may build over time or they may be shockingly quick, depending on a variety of factors like the age of your website and the services we’ve provided. We’ll track all of these growth factors and continue to implement our long-term strategies to push you to the very top.
What SEO Marketing Services Can Do for Your Business
Search Engine Optimization (SEO) is an integral part of any digital marketing strategy. It includes keyword research, copy optimization, link building, and much more. SEO allows you to improve your page rankings, which increases your traffic, conversions, and revenue. The job of SEO is to tell search engines like Google who you are, what you’re selling, and why you matter. Coalition’s SEO also helps AI systems such as Google AI Overviews and ChatGPT understand and surface your content.
When done well, SEO can help you push past your competitors by making you the option thing a customer sees when they search for your products or services. However, the wrong SEO strategy can actually harm your website, drop your rankings, and lower your authority.
What Coalition Can Do for Your Business
Coalition Technologies has built an SEO company of specialists from all around the world who know how to create and implement top-performing SEO strategies. We’ve optimized websites on WordPress, BigCommerce, Shopify, and other major platforms. We’ve also spent the past decade creating proprietary SEO processes backed by scientific analysis and hard data. They allow us to stay ahead of the latest changes in the industry and get you the highest ROI possible.
We can prove our results with over 300 successful SEO client case studies and some of the most impressive growth percentages in the industry. Take a look at our case studies and see how we’ve helped companies like Pompeii3 and Swimspot drive their revenue to all-time highs. Our goal as an SEO company is to see you have the same success.
